Last updated: June 2026
Privacy Policy
This Policy applies as between you, the User of this Web Site and Varcity Living Limited the owner and provider of this Web Site. This Policy applies to our use of any and all Data collected by us in relation to your use of the Web Site and any Services or Systems therein.
Introduction
This privacy policy (Privacy Policy) sets out the ways in which Varcity Living Limited may use your personal data.
In this Privacy Policy:
‘we’, ‘us’ or ‘our’ means Varcity Living Limited
‘the site’ means Varcity Living Limited website you are visiting or engaging with; and
‘you’ and ‘your’ means you, the person engaging with us, registering for our services or visiting our site.
By subscribing to our services, visiting our site, or otherwise interacting with us, we will process your personal data in accordance with this Privacy Policy.
Who we are (Data Controller)
Varcity Living Limited is the data controller responsible for your personal data.
Contact details:
Email: info@varcityltd.com
If you have any questions about this policy or your data, please contact us using the details above.
Information we may collect about you
We use different ways to collect data about you including the information you supply to us when using our services. If you fail to provide certain information, we may not be able to provide you with the service you require. The data gathered depends on whether you are an applicant wanting to just view a property, a tenant taking a property or a landlord advertising a property. We will also hold differing amounts of data depending on whether we manage the property for the landlord or not.
As necessary personal data is processed by us, we retain the following data as applicable: –
- Name, email and telephone numbers
- Personal/background information including occupation/status
- Bank details
- Verification and credit status
- Right to Rent ID such as copies of passports, driving licenses and residency permits
- Deposit (if any) including return on tenancy termination
- Tenancy details including renewals, joint tenants, other residents and guarantors
- Rent and other payments
- Recovery of arrears, claims or possession proceedings
- Repairs/health and safety/housing conditions
- Breach of tenancy terms/nuisance/anti-social behaviour
- Council Tax liability
- Water charges payable
- Utilities and services provided
- Welfare Benefits
- Termination of tenancy
- Audio and CCTV recordings (if any)
- Complaints
- Insurance
- Health or disability
- Emails texts and other communications and via our website where we operate one
- Website and online portal information
- Identity and contact details including car registration
We also generate and use data internally, e.g. our rent records if managing the property.
We also collect and receive data about you from third parties. This may be information given to us by the landlord, other tenants or residents or neighbours. It can include information from a guarantor where there is a guarantor for your tenancy or from a joint tenant or other residents. Public bodies such as local authorities or the police, or other law enforcement agencies may give us information about you. This can include the Department for Work and Pensions or the local authority where you are receiving Universal Credit or housing benefit. Information may be given to us relevant to Council Tax by the local authority. Utility companies or service providers may also give us personal information about you. We obtain information about you when we carry out credit checks or take up references. We may also receive information from you via websites or from online rental portals such as Rightmove, Zoopla or Gumtree for example.
How we use information about you
The various purposes for which it may be necessary for us to process different categories of your information include: –
- In our legitimate interests for ensure you are authorised to advertise or rent out the property
- In our legitimate interests for deciding on the suitability of a proposed tenant/resident
- In our legitimate interests for verifying the credit worthiness/suitability of tenants/residents
- Our legal obligation to check immigration status/right to rent. This is also to verify identities.
- To perform our tenancy contract to deal with joint tenants and residents who are linked to the tenancy
- To perform our contract to complete the tenancy agreement
- In our legitimate interests to secure rental payments/performance of tenant obligations, e.g. deposits and guarantors
- For contractual performance for rent collection and collection of other payments including banking details
- For contractual performance for managing the tenancy and the property
- For contractual performance and/or in our legitimate interests for record keeping
- For contractual performance for arranging repairs and maintaining the condition of the property and keeping it in a safe condition.
- For contractual performance for monitoring and enforcement of tenant responsibilities
- For contractual performance or in our legitimate interests for recovering debts and other payments due, including any possession proceedings
- In our legitimate interests for administering liability for Council Tax
- In our legitimate interests and those of the provider relating to arranging and paying for utilities and services
- In our legitimate interests for dealing with welfare benefits (including Universal Credit and housing benefit) where payable in respect of the rent
- In our legitimate interests in relation to tenancy termination including the return of any deposit
- In our legitimate interests for processing complaints
- For contractual performance or in our legitimate interests for dealing with health and disability issues relating to tenants/residents
- In our legitimate interests for obtaining and holding audio and CCTV recordings
- To perform our legal obligations to provide information to public or local authorities who are legally entitled to require this information
- In your vital interests for contacting next of kin etc., in an emergency
- In our legitimate interests for the storage of emails, records of calls and other communications
- In accordance with our legal obligations if you exercise your rights under data protection law
- To perform our legal obligations for compliance with legal and regulatory requirements
- In our legitimate interests for the establishment and defence of legal rights
- In our legitimate interests for prevention, detection and investigation of crime and anti-social behaviour and the security of any website or other means of electronic communication
We may change the purposes where this is compatible for the purpose for which we obtained the data originally. If we need to use your data for a non-compatible purpose, we will notify you and explain the legal gateway that allows us to do so. We may process your information without your knowledge where this is required or permitted by law.
Who we might share your data with
We never sell your data.
In certain circumstances we may share your personal information with:
Selected third parties that we work with, where necessary for the purposes of delivering to you services that you request from us. For example, when you are reference checked, we need to share your information with a third-party referencing sub-contractor. Where we use such third parties, those third parties are obligated to protect your data in accordance with the prevailing UK GDPR and Data Protection Act 2018.
Selected third parties that you consent to our sharing your information with for marketing purposes (such consent will be sought prior to our sharing of this data).
Any other third parties where necessary to enable us to enforce our legal rights, or to protect the rights, property or safety of our employees or where such disclosure may be permitted or required by law.
Cookies and Website Tracking
Our website may use cookies and similar technologies to:
- Improve user experience
- Analyse website traffic
- Support functionality
You can control cookies through your browser settings and our cookie banner (if applicable).
Landlords:
| Data category | With whom we share the data |
| Personal/background information | Other landlords/employers; debt collectors/tracing agents; next of kin etc.; insurers; banks etc. |
| Bank details | Our bank, credit reference agency; debt collectors and tracing agents |
| Tenancy details | The landlord, other landlords/employers, benefit authority, taxation authority |
| Deposits (if any) | Tenancy deposit body; debt collectors/tracing agents; taxation authority |
| Immigration/right to rent checks (England only) and verification of tenant’s identity | Home Office; credit reference agency (for verification of identity) |
| Rent and other payments | The landlord, Bank, benefits authority, taxation authority, joint tenants/resident’s guarantor, insurers, other landlords |
| Recovery of arrears, claims and possession | Debt collectors/tracing agents, other landlords, taxation authority, joint tenants/residents, guarantors; insurers |
| Repairs/housing conditions/health and safety | Contractors, tradespeople, etc., deposit protection body, joint tenants/residents, freeholder flat management etc., guarantors |
| Breach of tenancy agreement/nuisance etc. | The landlord, Contractors, tradespeople etc., deposit protection body, joint tenants/residents, guarantors, educational institution, neighbours, other residents etc., freeholder, flat management agents etc., insurers |
| Council Tax liability | Taxation authority (local authority) |
| Water charges | Welsh Water |
| Utilities and services | Utility suppliers and service providers, e.g. Broadband |
| Universal Credit, housing benefit etc. | Benefit authority (Department for Work and Pensions or local authority), regulatory authority, joint tenants/residents/guarantors |
| Termination of tenancy | The landlord, Other landlords, educational institutions, debt collectors/tracing agent, taxation authority, deposit protection body, bank joint tenant/resident/guarantors, freeholder managing agents etc. |
| CCTV/audio recording | Deposit body, joint tenants/residents, guarantor, next of kin etc. |
| Correspondence etc. | Depending upon the applicable category of information relevant correspondence etc. is shared with any of the persons/organisations/authorities listed in Section A. |
| Property details & images | Property platforms, potential tenants |
| Online platforms | Joint tenants/residents; guarantors |
| Insurance | Insurers, banks etc. |
| Flat management | Freeholders, landlords, block managing agents etc. |
| Categories of persons /organisations | Purpose and legal gateway |
| The landlord/ Other landlords/employers | To obtain references. This is to ensure suitability for a tenancy in our own legitimate interests. We also provide information to prospective landlords in their legitimate interest to assist them in evaluating suitability for a tenancy/residency. These interests are to ensure that properties are let to reliable tenants/residents. Where the property is subject to selective licensing there is a legal obligation for new landlords to obtain references before they let. |
| Contractors/tradespeople/service suppliers | Assisting in carrying out our responsibilities under the tenancy agreement and for the management of the tenancy and the property for contractual performance. In certain cases, this is also to comply with our legal obligations in relation to housing conditions and health and safety, e.g. gas, electrical and fire alarm maintenance and inspection. We will also provide your contact details to contractors etc., to facilitate access to the property for contract performance. On occasion we will arrange for inspections in our legitimate interests. This is so that we can deal with complaints and pursue/defend claims. |
| Utility companies and service providers, e.g. Broadband | Arranging for utilities/services and establishing liability for payment along with administering their supply in our own legitimate interests and those of the provider. This is to ensure utilities/services are provided and that liability is correctly established. Utility companies also have certain statutory obligations to perform, e.g. metering. In the case of utilities or other service providers if we agree to provide any relevant utility or services as part of the tenancy agreement then these arrangements are made for contractual performance. Otherwise, they are in the legitimate interests of the utilities/service providers to ensure that they can effectively carry out their various activities. |
| Credit reference agencies | We request and consider credit and other referencing relating to deciding on the suitability of tenants and residents for a tenancy. This is in our own legitimate interest to ensure that we let to reliable tenants/residents |
| Debt collects/tracing agents | To trace you or make a claim in our legitimate interests. These are to enforce our legal rights. |
| Joint tenants/residents | Management of the tenancy and the property for contractual performance. Additionally, in our own legitimate interests and those of joint tenants/residents where there are arrears of rent or other payments due or breaches of the terms of the tenancy agreement as they are either jointly liable for performance or non- performance could adversely impact on their continued residence at the property. The legitimate interests are to protect our own property interests and to enforce our rights. |
| Guarantors | Management of the tenancy and the property for contractual performance. We also inform guarantors of claims and liabilities for contractual performance of the guarantee. It is in our own legitimate interests and those of the guarantor to give and receive information relating to non- performance of tenancy obligations including non- payment of rent and other payments. Our interests are to protect our property interests and to enforce our rights and the guarantor’s interests are so that the guarantor is aware of possible liability under the guarantee. |
| Next of kin etc. | To make contact with them in the event of an emergency to protect your vital interests. |
| Insurers | To arrange public and other liability insurance and rent insurance and to make claims. This is in our legitimate interests and the insurers legitimate interests. These are making sure that appropriate insurance is arranged and the policies are correctly administered. Under the terms of policies, we are required contractually to provide information to insurers. |
| Banks and lenders | Where we have loans, information regarding tenancies must be provided to arrange and administer loans. This is in our own legitimate interests to finance our business. Contractually they are entitled to your information. In the case of banks information about you can be shared for the purposes of administering rental and other payments for contractual performance. Your information can also be shared for the purposes of preventing and detecting money laundering and fraud. This is in our own legitimate interests and those of the bank in order to detect crime. Contractually we may be required to provide information regarding insurance cover to banks etc. providing us with loans. This is in our legitimate interests to ensure compliance with the loan conditions and in the interests of the bank etc. to see that appropriate insurance cover is in place. |
| Neighbours, other tenants and residents | The management of the tenancy and the property. This includes information relating to complaints including alleged breaches of the tenancy agreement and anti-social behaviour, as well as the abandonment of the property. It can include car registration information. This is in our own legitimate interests to protect our property rights and to enforce compliance with the terms of the tenancy. It is also in the legitimate interests of neighbours for their enjoyment of their own properties and to protect their property, interests and rights. |
| Flat freeholders, managing agents etc., where the property is a flat. | The management of the tenancy and the property. Under leases/other contractual arrangements they are entitled to certain information, e.g. who occupies the flat and the terms of such occupation. Further, consents/permissions may be required relating to the tenancy for the carrying out of alterations or works or your information may be relevant to repairs. This is done in our own legitimate interests. These are to ensure we comply with our own contractual obligations. Additionally, there may be complaints involving breach of the terms of these leases/other contractual provisions connected with nuisance, non-compliance with leases/other arrangements or anti-social behaviour. Consequent upon this information may be shared in our own legitimate interests or those of the freeholder managing agent etc., concerned. This is to ensure compliance with our own contractual legal obligations and/or for the management of the block. |
| Web sites, portals etc. | Undertaking searches and obtaining publicly available information relevant to your suitability for a tenancy/residency and relating to the management of the tenancy and the property. This is undertaken in accordance with applicable data protection law and guidance and subject to data protection principles. In connection with your application for a tenancy, we may receive information via any online portal involved for contractual performance. |
For the purposes of delivering to you services that you request from us, we must record your data on our property management system. Your data (name, email address, telephone number, property details, photos, etc) may also be provided to other third-party companies in order that we can provide you with the service you have requested from us, for example our reference provider, so that they can provide you with reference reports, and other information that is relevant to you; utility companies, gas engineers; EPC assessors etc. If we’re managing the property for you, we’ll also require additional information such as ID and bank details (for rent payments).
Tenants in Non-Managed Properties:
For the purposes of delivering to you services that you request from us, we must record your data on our property management system. Your data will be provided to landlords in order that they can contact you to arrange your viewing. Your data (name, email address, telephone number) may also be provided to other third-party companies in order that we can provide you with the service you have requested from us, for example our reference provider, so that they can complete your reference report which will also be provided to your prospective landlord.
Tenants in Managed Properties:
As well as the details mentioned above, we may provide your data to utility companies and the council in order that you can be billed directly for services provided. It may also be necessary, from time to time, to provide your data to contractors who may attend the property for the purpose of carrying out inspections, safety certificates, maintenance work etc.
We may also be requested to share your data with other government departments such as HMRC or Benefit Offices as well as 3rd party companies such as Rent Guarantee Insurers, Property Free Holders and Deposit Lodging Agencies.
Private persons/organisations
Public Authorities
| Home Office | Immigration/right to rent checks for the performance of our legal obligations |
| Benefit authority | The administration of benefits such as Universal Credit (by the Department for Work and Pensions) and the housing benefit/local housing allowance by the local authority. This includes applications to them for direct payment of benefit to ourselves. It extends to claims by them for overpayment where we receive direct payments. This is for contractual performance and/or in our legitimate interests to ensure that we collect rent and that amounts properly due to us are received. |
| Deposit body | Under housing legislation we are required to protect any deposit which you pay in connection with the tenancy. We may pay this into a custodial scheme which holds the money or alternatively hold it ourselves in which case it is insured. We have to register the deposit with the deposit body concerned. This is to comply with our legal obligations. During the course of the tenancy it may be necessary to give details of any changes to the deposit body to comply with our legal obligations. On the termination of the tenancy for contractual performance we must arrange for the return of the deposit in whole or in part depending on whether there are any claims on it or not by us. In the event of disputes these can be submitted to adjudication in which case it is necessary for information to be provided to the deposit body concerned (and its adjudicator) in our legitimate interests to pursue or defend claims. This is also contractually required under the rules of the scheme. |
| Educational institutions | Information relating to non-payment of rent, breach of tenancy terms, nuisance or anti-social behaviour may be shared with educational institutions where you are studying. Educational institutions can operate complaints schemes in conjunction with landlords of student properties. This can include information about tenancy terminations. This is in our own legitimate interests to protect our property interests and our rights and in the interests of the educational institution concerned to oversee the conduct of their students. |
| Taxation authorities | These are HM Revenue and Customs and, in the case of Council Tax and Council Tax reduction schemes, local authorities, as well as any other public authority having power to levy taxes or charges. We are required by law to make appropriate returns to comply with legislation imposing taxes etc. In the case of Council Tax this is required where statutory notice to that effect is served on us. Otherwise, we share information with the local authority relating to Council Tax in our own legitimate interests to ensure that Council Tax is correctly administered and in the legitimate interests of the local authority to collect information for the same reason. |
Private persons/organisations/public authorities with whom any information is shared
As necessary, we share all of your information (irrespective of its category) with certain private bodies/organisations/public authorities. This includes transferring your information to them and receiving it from them. These are:
| Category of person/organisation/public authority | Purposes and legal gateway |
| Professional advisers | Assistance and advice regarding the management of the tenancy and the property for contractual performance. Where we handle your information under some other gateway and a professional adviser assists or advises this will for the same purpose and under the same legal gateway. If it is in the legitimate interests of ourselves or someone else then those interests will be the same. These are to ensure that we act appropriately and properly as well as according to the law. |
| Police/law enforcement agencies* | Prevention/detection of crime and anti social behaviour in our and their legitimate interests. This is to protect our property and enforce our rights and to enforce the law. |
| Regulatory authorities* | To carry out their functions in their legitimate interests. These are to enforce legal requirements. On occasion, we may be under a legal obligation to provide your information, particularly if a notice to that effect is served on us. This can include an ombudsman or accreditation or similar scheme of which we are a member. It also includes water companies, utility providers who are exercising their functions as statutory undertakers. |
| Letting and managing agents | To let or manage the property in our and their legitimate interests. These are so that the tenancy and the property are effectively let and managed. Contractually we are required to provide your information to any letting/managing agent we instruct. |
| Courts* | The administration of Justice in our legitimate interests. These are to pursue and defend claims. |
| Prospective purchaser of the property | In the event of a proposed sale/sale of the property either subject to the tenancy or with vacant possession any prospective purchaser/purchaser will require information about the tenancy and the property. This is in our own legitimate interests and their legitimate interests. This is part of the conveyancing and sales process for both parties. The legitimate interests are to ensure that correct information is provided and received. |
* These are public authorities
Third-Party Content, Sites, and Contributions
Our website may contain content and links to other websites or apps that are operated by third parties. We don’t control these third-party websites or apps (including whether or not they store cookies) and this Privacy Policy does not apply to them. Please consult the terms and conditions and Privacy Policy of the relevant third-party website or app to find out how that site/app collects and uses your information and to establish whether and for what purpose they use cookies.
International Transfers of Personal Data
We primarily store and process your personal data within the United Kingdom (UK). However, in some cases, it may be necessary for us to transfer your personal data outside the UK.
This may occur where we use third-party service providers (such as cloud storage, IT systems, or software platforms) that operate or store data internationally.
Whenever we transfer your data outside the UK, we ensure that it is protected by appropriate safeguards in accordance with UK GDPR requirements, including one or more of the following:
- The country has been deemed to provide an adequate level of data protection by the UK Government
- We use approved standard contractual clauses (SCCs) or similar legal mechanisms to protect your data
- The transfer is to an organisation that is part of an approved certification scheme or framework
We take all reasonable steps to ensure that your personal data is treated securely and in line with this Privacy Policy.
If you would like further information about how your data is protected when transferred internationally, please contact us using the details provided in this policy.
How we look after your data and how long we keep it for
We will retain your information for as long as is necessary to provide you with the services that you have requested from us, or for as long as the law otherwise permits. This may vary dependent on data types (enquiries, applicants, landlords). We apply defined retention periods based on the type of data and legal or operational requirements
We will hold personal data about tenants for the duration of your tenancy and for seven years after your tenancy has ended. This is the statutory limitation period six years plus a further year to allow for service of proceedings should proceedings commence later.
How We Keep Your Data Safe
We take the security of your personal data seriously and implement appropriate technical and organisational measures to protect it against unauthorised access, loss, misuse, or alteration.
Organisational Safeguards
- We ensure that staff handling personal data are trained in data protection and confidentiality requirements
- Access to personal data is limited to employees and contractors who have a legitimate business need
- We have internal policies and procedures in place to manage data securely and respond to any data security incidents
Access Controls
- Personal data is protected through controlled access systems
- Only authorised individuals can access personal data, based on their role and responsibilities
- We use secure authentication measures (such as passwords and, where appropriate, multi-factor authentication) to prevent unauthorised access
Secure Storage Systems
- Personal data is stored on secure systems with appropriate technical safeguards
- Electronic data is protected through encryption, firewalls, and secure servers where appropriate
- Physical records (where held) are stored securely and accessed only by authorised personnel
Despite the measures we take, it is important to note that no method of transmission over the internet or method of electronic storage is completely secure. We continually review and improve our security practices to protect your data.
Your rights in relation to your Personal Data
Under UK GDPR, you have the right to:
- Access your personal data
- Request correction of inaccurate or incomplete data
- Request deletion of your personal data
- Restrict how we process your data
- Object to processing where we rely on legitimate interests
- Request transfer of your data to another organisation (data portability)
- Withdraw consent at any time where we rely on consent
To exercise any of these rights, please contact us using the details above.
You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO).
We will respond to all requests within one month.
Complaints
Information Commissioner
Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
www.ico.org.uk
